Roofing is competitive. It’s also lucrative, with the average cost for a roof replacement in the U.S. being $6,700 to $80,000. With these numbers in mind, your roofing business can’t afford to miss out on high-quality leads.

There isn’t a more effective lead generation strategy than Facebook ads for roofing companies, especially for top-of-the-funnel prospects. Some roofing companies have tried Facebook ads and failed miserably, and they end up writing off social media advertising entirely.